One way to get traffic and potential customers is to use ads on Google Ads. Google ads are very effectively used for business development, especially when we are looking for customers. This is because most of the people nowadays when looking for something they will look for it on the Google search engine. Google ads is the right choice for us to do advertising. Especially in today’s digital era, everyone uses the internet as a daily necessity. The ways to get ads on Google ads are as follows:
1. Setting up a Google Ads Account
If you don’t have a google ads account, the first thing to do is create a google ads account. This account can be created once you have a gmail email address. You please click https://ads.google.com/ to be able to login to google ads.
You can complete your identity. You can fill in the data attached as follows:
Then this is an example of a Google ads dashboard after you login. On this Dashboard we can see anything for the settings.
2. Setting up some keywords
Keywords are very important in ads on Google ads. Because the customer is looking for information based on keywords. We do research first what keywords are suitable for us to use in our Google ads ads. Here are the Planner keywords on the Google Ads dashboard.
After finding the keywords in the keyword planner, then you can enter any keywords related to the product. In choosing these keywords, we must be careful because if the keywords are too broad, it can result in the budget or budget used will be large and can cause loss.
3. Make Ads Copywriting
Copywriting is a very important point in advertising on Google ads. We can prepare good copywriting so that customers are interested and confident in us. So that customers want to buy products or services with us. Here is an example of a dashboard for us to write copywriting on our ads.
4. Choose a location
For the next step is to create a location where our ads on Google ads will be served. We can choose any suitable location and potential opportunities exist to buy our products or services. If you have a big budget or budget you can choose the Indonesian location.
5. Setting for showtimes
We can choose when our ads run, and when we will turn off our ads. We can determine for the time when our ads will appear.
6. Submit a proposal to Google Ads for ads to be reviewed
After all the steps above are complete, we can submit a proposal to Google ads so that our ads can be reviewed. Everything we have created including copywriting will be reviewed by Google Ads.
7. Ads are live or active
You can check your ad on Google whether the ad has served or not. The following is an example of an ad that has served.
That’s about 7 Ways to get ads on Google Ads. For the beginning we can use a small budget first for 1 month. For example, with a budget of IDR 500 thousand per month. For the first time you place this ad, you may not see the results. However, it takes our patience and foresight to always analyze the ads that we have created.
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